Doritos partnered with my team VidMob to use creative analytics and production capabilities to help
launch their new 2023 Masterbrand campaign. From the learnings, we formed actionable
creative insight to support key KPIs (Viewership & Engagement) and improve future
campaign performance with Intelligent Creative.
launch their new 2023 Masterbrand campaign. From the learnings, we formed actionable
creative insight to support key KPIs (Viewership & Engagement) and improve future
campaign performance with Intelligent Creative.
Platforms: Meta, Snapchat and Youtube
Production Plan:
Develop 2 concepts One focusing on the specific chip flavors and the other tailoring to an experience, being in that flavor’s “world”.
ACKNOWLEDGEMENTS
Creative Producer: Erica McClain
Creative Production: Brazilero Studio
Creative Strategist : Garrett Woods
Creative Producer: Erica McClain
Creative Production: Brazilero Studio
Creative Strategist : Garrett Woods